About this albumBorn to Die is the second studio album by American singer-songwriter Lana Del Rey. It was released on January 27, 2012, through Interscope Records and Polydor Records as her major label debut. A reissue of the album, subtitled The Paradise Edition, was released on November 9, 2012. The new material from the reissue was also made available on a separate extended play (EP) titled Paradise. Before the album's release, Del Rey had attracted attention with her 2011 singles "Video Games" and "Born to Die", which contrasted contemporary electronic/dance music with a cinematic sound accompanied by dramatic strings.